The Sims 4 Build Mode might be being used to sell homes

Fans have pointed out that some of the tiny homes on a building kit manufacturer's website look very similar to The Sims 4.
PC Gamer

Psychologist says 'there's a real sense of effort' to The Sims 4's emotional realism, from Maslow's Hierarchy to personal pep talks

Psychologist Dr. Audrey Tang took a look at how The Sims 4 mimics real world emotions and came away impressed. When you purchase through links on our site, we may earn an affiliate commission. Here’s ...
Skoar! on MSN

Gamers speculate that a real-life construction firm is using The Sims 4 to market properties

Players have noticed that several of the miniature houses featured on a building kit company's site bear a striking resemblance to those in The Sims 4.