Operant conditioning is a procedure for controlling behavior, explored and exploited most notably by B. F. Skinner, followed by many subsequent researchers. It involves shaping the behavior of an ...

All animals have the capacity to learn through operant conditioning and other types of learning, and as a result, zoos and other animal care facilities have shifted towards the use of positive ...

A comprehensive review of scientific literature surrounding the psychology of vaccinations has shown that shaping behavior rather than trying to change minds is far more effective at persuading people ...