We’re not just dealing with a smarter search engine — we’re witnessing the emergence of a new user behaviour paradigm. I wanted to understand how people really use ChatGPT, so I did something simple.

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Content marketing is crucial for brand awareness and engagement in the digital landscape. Generating compelling ideas consistently can be daunting, but generative AI like ChatGPT offers solutions.