Latest report, “Designing a Better Ad Pod,” shares key considerations for publishers on how to structure their ad breaks in terms of length, architecture and frequency. Among the key findings: Ad ...

FreeWheel has announced that it is working with MediaScience on a new initiative, The Viewer Experience Lab, that will help media companies ensure a quality experience for viewers across the growing ...

NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, a global technology platform for the television advertising industry, and MediaScience, released new findings from its Viewer Experience Lab initiative.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV ads. But how much of a problem are they, really? Enough for Comcast-owned ...

FreeWheel has partnered with MediaScience to create a Viewer Experience Lab, with the goal of helping media companies ensure a quality advertising experience across traditional and emerging ...

While many industries are being rapidly transformed by digital technologies, research laboratories, like the academic cultures that often permeate them, have been slow to change. They're plagued by ...

LAS VEGAS--(BUSINESS WIRE)--Today, FreeWheel, a global technology platform for the television advertising industry, released new findings from its Viewer Experience Lab initiative. The report, ...