Imagine this. You're walking past a McDonald's and suddenly, the irresistible odor of sizzling fries and beefy burger patties drifts through the air. Before you know it, you're heading straight for ...

For a company like Starbucks, scent is naturally associated with the product it sells. Walk into a Starbucks location and you’ll immediately be greeted with the warm, inviting scent of freshly brewed ...

In today's fast-paced world, capturing a consumer's attention is just the beginning, given everyone's ever-shortening attention spans. This reality pushes marketers to think beyond visuals and explore ...

July 16, 2017: When you’re trying to attract customers, have you ever thought about using a certain smell? Walking into a store or hotel lobby, you might get a whiff of some invisible marketing magic.

I°SCENT, a Dubai-based scent marketing company renowned for defining the scent identities of world-leading brands, today announces the expansion of its premium residential offering with the launch of ...