Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...

As a business owner, you might not have much time to write a sales letter, yet it is an important part of a sales campaign. A sales letter does not have to take a long time to write because people don ...

Like it or not, we live and work in a society where looks matter. Particularly in sales, appearance is important. For example, in a competitive situation, all else being equal, the appearance of the ...

A form of direct mail in which an advertiser sends a letter to a potential customer Whether you send it out solo or as part of a direct-mail package, a sales letter can be one of your most effective ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. As straightforward as a business ...