Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

Learn from four SEO experts about what impact user-facing AI features could have on SEO and how you can be prepared. This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Todd Friesen, one of the most experienced digital marketers in our industry, recently posted on LinkedIn that the core fundamentals that apply to traditional search engines work exactly the same for ...

Daren Ng shares strategic insights on the evolving foundations of modern search engine optimization, reflecting how digital visibility is increasingly shaped by structure, accuracy, and long-term ...