AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

We probably won’t see chunking go away as long as publishers can point to a positive effect. However, Google seems to feel ...

Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying ...

Search behavior no longer follows a single pattern. Users still rely on Google results, but they also ask questions in AI-powered tools that summarize answers instead of listing links. This shift ...

AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in ...

As AI-powered conversation engines like ChatGPT, Claude and Gemini rapidly change how audiences discover and consume information, organizations must adapt their content strategies to keep up. Adopting ...

As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

December 29, 2025 – PRESSADVANTAGE – Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its ...