QSR brands have increasingly turned to mobile apps to engage with their customers. From McDonald's notorious deals exclusive to app users to Starbucks rewards for in-app purchases, fast food companies ...

Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. User retention optimization can now be used in conjunction with app install ad ...

With the average user interacting with around nine to 10 apps a day, businesses are wise to create functional mobile apps to complement their existing digital presence. However, many companies make ...

According to the Urban Airship report on push notifications impact on retail App retention rates, of the 63 million new app users analyzed for this report, 85% of Android users and 50% of iOS users ...

Only a third of app marketers are currently using in-app messaging. That could soon change, however, if the other two-thirds find out that apps that use in-app messaging tend to get 3.5 times better ...