As e-commerce evolves, augmented reality is playing a bigger part in the consumer world. So, what is it, and why is it relevant to e-commerce's evolution? As a social media strategist, my direct ...

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Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

A collaboration between award-winning digital creator Karen X Cheng and McDonald's rung in the Lunar New Year with an immersive metaverse experience. The innovative campaign includes an experiential ...

In this generation of instant gratification and technology dependence, beauty culture has become more extreme and unforgiving, causing even its most prominent purveyors to have difficulty keeping up.

As per an official announcement, Snapchat released the Avatar lens AR filter-making users. This filter shows users what their digital version would look like in the metaverse. In order to use the lens ...

If you've tried to post to your Instagram story or feed and noticed it no longer has all the usual filters, it’s not a glitch: Your Instagram filters really did disappear overnight. Filters are ...