I’ve been considering ranking factors this year and asked several leading SEOs for a reality check (Real World Ranking Factors). The feedback I received confirmed the direction of my thoughts about ...

Search isn’t just about matching keywords – and that’s even more true when we talk about semantic search. Semantic search is about finding the right information for the searcher at the right time.

The underlying logic of mini program ranking optimization is the "value resonance" with the platform algorithm—algorithms ...

Are you dizzy yet? The Google search results are still super volatile and we are seeing high levels of chatter spike back up over the past 24 to 48 hours and the tracking tools are also running ...

I am starting to see early signs of a possible Google search ranking algorithm update touching down this morning, April 3rd. The automated tracking tools are not picking it up yet, but I am seeing ...

On this date in 2018, for the first time, Google confirmed a type of update that eventually came to be known as a broad core algorithm update. Google told us that for any sites impacted by these ...