A customer survey starts with the development of a questionnaire. Marketing research professionals will usually get input from other functional areas of the company, like brand and advertising, so ...

I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

You’ve set an appointment with a new potential buyer client – congrats! But, now what? Successful agents send a real estate buyer questionnaire to all buyer leads. This will not only save you time in ...

Anyone who has taken a survey has likely been given the option to “check all that apply” when answering a question. The instruction is widely used in data collection because of its ease and efficiency ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Pew Research Center conducts surveys all around the world on a variety of topics ...

Providing valuable benefits improves employee satisfaction and enhances recruiting efforts. While a variety of benefits are attractive, health benefits in particular are frequently in high demand.