Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

One aspect of Google TV that has received criticism from users is the presence of ads in some sections of the main UI. However, the company is reportedly looking for ways to make ads less disruptive ...

Audi of America announced a partnership with PHD Media and Kerv Interactive, an artificial intelligence (AI) video advertising platform, to become the first advertiser to test Kerv’s new Dynamic ...

According to research from the ad exchange firm Sharethrough, 79% of TV viewers take out their phones during ad breaks, meaning consumers are already set up to engage with shoppable ads. This, coupled ...

(NEXSTAR) – Sure, the Super Bowl is the stage for the two best teams in the NFL to go head to head. But it’s also a huge stage for advertisers. One of the most intriguing Super Bowl of 2022 ...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by consumers when smartphones with QR readers became more prevalent in the 2000s. After ...

Google TV ads now show gigantic QR codes that occupy a significant portion of the screen. Scanning an ad’s QR code with your smartphone redirects you to the advertiser’s chosen website. This change ...

Two-dimensional (2D) barcodes, more prominently recognized as QR codes, are back in fashion—with much demand for just about 'contactless' everything these days. Coinbase didn't waste time in seizing ...