Historically, leadership roles were viewed as a natural progression and a measure of success. Organizations relied on structured hierarchies to maintain operations, assuming employees always aspired ...

Promotions have traditionally been a default move for marketers under pressure to deliver immediate revenue. The challenge is executing a promotion without corrupting and cannibalizing media campaigns ...

Sales promotions are a short-term promotional technique where a company lowers prices to attract more customers and revenue quickly. The product life cycle includes four stages of development all ...

Promotion is the component of the marketing mix strategy that emphasizes the use of various communication tools to promote the value of your company, products or services. While much of promotion is ...

It’s a tough world for retailers. New technologies enabling consumers to compare products and prices online have permanently changed the in-store shopping experience. Meanwhile, a sluggish economy and ...

More platforms are adopting new marketing platforms that hand control over promotions from engineering to product teams.

Retailers can realize several benefits by addressing the inefficiencies in their strategies. A big hurdle for many convenience store retailers is spotting the sneaky "margin creep" and "revenue creep" ...

Price promotions can have a positive effect on consumers' donation behavior because the monetary savings from price promotions increase consumers' perceived resources. Researchers from Nanyang ...

An Army-produced graphic advertises the accelerated promotions available through the Soldier Referral Program pilot. (Lara Poirrier/Army) The Army announced a new recruiting referral program Monday ...