Coupons are integral to retail marketing. Yet, it takes collaboration between retailers and suppliers to promote them effectively. That's what food retailers are finding out as they work closely with ...

Sampling continues to be an effective way for retail marketers to add excitement to their stores. But when mulling over their next promotion, more retailers nowadays are critically asking themselves: ...

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...