A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

Loyalty programs are a proven way to drive retention and boost customer lifetime value (CLV). Even in 2023, despite digital-age distractions, the lifetime value (LTV) of loyalty program members is ...

Let's start with a universal truth: Getting customers to choose you once is not that hard, but getting them to keep choosing you time after time? Now, that’s what separates thriving brands from the ...

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

NEW YORK CITY, NEW YORK / ACCESS Newswire / June 17, 2025 / Sorevna(R) , a premier cosmetic brand in the United States, today announced the launch of its highly anticipated affiliate marketing program ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

J.C. Penney on Wednesday launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with sister publication Marketing Dive, representing another ...

A growing number of marketers are discovering the potential of this tool. But keeping renters engaged post-launch can be a challenge. The Veris x Bilt display at The Capstone at Port Imperial in New ...

DoorDash on Thursday (Aug. 21) launched a campaign meant to promote a new rewards program and grow loyalty among college football fans, according to details shared with Marketing Dive. A 30-second ...