Bridging imagination and reality is key to unlocking potential in the consumer packaged goods (CPG) innovation cycle. First, you come up with a new concept. Then you make and test it with consumers.

Highlight, an in-home product testing company, raised $18 million in Series A funding to continue developing its technology already helping hundreds of brands test thousands of products. Dana Kim and ...

Product testing is a crucial component of development. Companies want to ensure high quality items that last. However, as technology advances, so do the ways researchers test goods. Tap into the power ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...