Most marketing teams treat product packaging as someone else's problem. You hand off specs to operations, they negotiate with ...

It's not easy to depart with a crisp, new product box. Find out when the cardboard can be useful and when it should be tossed. Sharon Profis Former Vice President of Content, CNET Studios As vice ...

Effective packaging design involves more than just wrapping; it also involves branding, evoking feelings, and telling a story. Consider ...

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.

Manufacturers take great care in designing packaging that is just as appealing and stylized as the product it houses. For that reason, it may be difficult to let go of the crisp, new box your device ...