For too long, software teams have been forced to choose between knowing what’s happening and understanding why. Product analytics told us where users dropped off, but not what would have worked better ...

Showing that the product analytics industry is alive and well, Kubit today announced that it raised $18 million in a Series A funding round led by Insight Partners, bringing its total capital raised ...

Behavior-tracking software firm Amplitude Inc. today launched new capabilities that bring marketing and product data together to help marketers optimize their channels and campaigns. The new ...

Born out of ex-Googler Morten Hellesøe Poulsen’s own frustration with the limitations of Google Analytics, Copenhagen-based Plytix offers a way for brands to track the performance of their products ...

We have finally reached the point where analytics is considered table stakes for all businesses. At every level of the company, we acknowledge that insights from data are critical to our success in ...

Behavior-tracking software provider Amplitude Inc. said today it’s getting into the customer data platform game with the launch of a new product called Amplitude CDP. Billed as the industry’s first ...

White-label customization: Users should not be able to tell where your product ends and the analytics begin. Your dashboards should reflect your brand, your layout, and your UX standards. Real-time ...

Long one of Enterprise BI's elders, Oracle's business intelligence stack has grown through evolution, acquisition and partnerships. This has made for a complex set of offerings and a price list that's ...

Business success depends not only on technical implementation but also on careful analytical work and planning. To avoid losing time and money, it is better to study the market at once: analyze demand ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on steps to undertake an effective competitive product ...