Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. It’s easy to get stuck in a rut or become confined to what’s ...

Too frequently, the marketing communications function is seen primarily as a support system for firmwide branding or general thought leadership. But when leveraged strategically, the communications ...

Change is hard. Anyone who has tried to stick to a new routine or launch a bold strategy understands this. You may find change difficult yourself, which can hinder play and experimentation. It’s human ...