The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports drink and electrolyte-enhanced beverage began circulating online. While ...

Powerade, The Coca-Cola Company's iconic sports hydration brand, made its debut in India at one of the world's most ...

Coca-Cola has made BodyArmor the official sports drink of the NCAA, replacing Powerade. Coca-Cola is naming BodyArmor the official sports drink of the 2026 NCAA, replacing Powerade and expanding its ...

Coca-Cola (NYSE:KO) is launching Powerade in India for the first time as the official sports drink of the ICC Men's T20 World ...

The Coca-Cola Company is taking its sports drink brand Powerade outside of sports drinks with the launch of a functional waters range with Powerade Power Water. It marks the first product innovation ...

We're less than a month away from the start of NCAA Tournament and March Madness, but there's likely going to be some changes ...

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global opportunity.

Coca-Cola is eliminating a controversial ingredient from its Powerade sports drink after a petition on Change.org questioned its healthiness, NBC News reported. The online petition said the ingredient ...

This change from Coca-Cola comes as BodyArmor's value continues to fall year after year. At the end of 2025, the parent ...