The most common question podcasters ask is: "How do I get more listeners for my podcast?" It raises an interesting dilemma; most of us are content creators, not marketers. Many of the largest ...

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TV, movies, books, music, and movies have experienced wildly disparate audience growth trends in the last decade. The U.S. movie box office showed strong growth, peaking around 2018-2019 (over $11 ...

In April, Signal Hill Insights shared research revealing that senior executives are twice as likely to be “power listeners” of podcasts and on-demand audio. Now they’re unveiling more data on how B2B ...

Podcasts have become popular advertising and marketing tools giving brands an opportunity to promote products and services, with 65% of U.S. adults saying they have listened to a podcast in the past ...

News podcast listeners are better educated than the average person, judging by The Podcast Landscape, a study by NPR. Of those polled, 43% have a four-year degree or higher, compared to 35% of the ...

Recent findings also show that video podcasting -- while popular -- is not necessarily replacing audio shows.

Several advantages are pushing podcasts past broadcast talk radio, according to iHeartMedia’s 2026 State of Podcasting Report ...