The blind box trend reflects broader shifts in how products are marketed, how value is perceived and how consumer behavior is shaped in a digital, attention-driven economy.

The Cute-Meets-Mischievous Vibe: Their design is unique – undeniably cute, but with just enough edge (the teeth, the expressions) to appeal to adults and feel more like art than just a kiddy toy.

POP Mart, a rising global force in pop culture and entertainment, opened a pop-up store at SM Makati, bringing joy to collectors and fans just in time for Valentine's Day on Feb. 14, 2025. Known for ...

Kwoni blind boxes are produced by Xinghui Creations. Kwoni also has Casetify phone cases, stickers, flower pots and other fun items. Reumi Valentine from Sosim World ...

HONG KONG — When Ms CC Sun first heard in 2019 about so-called blind box toys, collectible figures in mystery packaging, the 32-year-old engineer from Tianjin in China mocked her colleague for ...

The toys, first popularised in Japan, have fixated China in recent years, also driving a booming second-hand market and decorating the desks of white-collar workers and livestreams of box-opening ...

They may look like innocent collectibles, but blind box toys tap into powerful psychological mechanisms that, concerningly, keep people coming back for more.

Toymakers bet on China’s 500 million young consumers to fuel the market for blind boxes which could grow to 25 billion yuan (US$3.8 billion) in 2025.