If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

You've probably seen the National Highway Traffic Safety Administration ads on drunken driving, advising motorists to "drive sober or get pulled over." You may have seen ads from Drop It and Drive, a ...

Marketers are missing their chance with persuasive technology. Need convincing? Let’s take a step back. Persuasion used to be considered an art in which advertisers were masterful. Words like “magic,” ...

For their Christmas digital marketing push, Starbucks described a few lattes and mochas as, “Crafted by hand and heart. One sip will warm you up” and Apple discussed “the art of giving.” These ...

An edited version of this article appeared in Marketing Week. According to a quick Google search, marketing exists for one sole reason: to promote and sell products or services. It encompasses such ...

MINNEAPOLIS (WCCO) --Facebook brings in most of its money from advertising. Last year, the social media site made $40 billion, mostly from ads tailored specifically to users. But, with all the ads out ...

Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...

When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re trying to drive engagement that supports your business in some way. You’re ...

The age of the digital consumer market has changed over the last few years, as the pandemic waned on businesses and caused a major shift to online communication and interaction. The shift meant that ...