Haley Mast is a freelance writer, fact-checker, and small organic farmer in the Columbia River Gorge. She enjoys gardening, reporting on environmental topics, and spending her time outside ...
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How your product packaging can win buyers’ hearts
The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...
This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...
This Dec. 11, 2012 photo shows a box getting a 900-pound hug at the compression table at the UPS Package Design and Testing Lab in Addison, Ill. UPS tests new packaging designs by dropping, shaking ...
In an era where time is of the essence, the Build Your Own Box tool eliminates unnecessary delays. Businesses can design, customize, and place orders directly through the online platform, bypassing ...
Let’s get something straight—packaging isn’t just about protection anymore. It’s about perception. Positioning. And ultimately, performance. If you’re running a product-based business in 2025 and ...
I love meeting startups that are making a tangible impact on the factory floor. While Shein applies a data-driven approach to improve efficiency for clothing manufacturing, Pacdora is doing something ...
Apple makes well-received products, but something that sets it apart from other brands is its attention to detail. From tight corner radius rules and iconography to the familiar look of Apple Store ...
I come across a lot of Garmin watches and have been a fan of the brand for quite some time. At any given point, a number of Garmin watches arrive at my metaphorical and physical desk for testing – ...
ADDISON, Ill. – It looks like a torture chamber for cardboard and bubble wrap. At a lab in suburban Chicago, UPS Inc. tests new packaging designs by dropping, shaking and smashing boxes with ...
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