A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. While most of your team is winding down for the holidays and year’s end, business ...

The longer I practice public relations, the more I notice a set of traits settling into my reflexes: a sceptical edge, a ...

With Generative AI reshaping how audiences discover, trust and engage with brands, Walker Sands has launched the AI Domain Impact Index to help B2B organizations maximize PR effectiveness. The Impact ...

Summaries are crisp, convenient and, for lots of us, exactly what we want to know. Do you look below them? I must admit that ...

The session will educate restaurant and hospitality leaders on PR’s role in building brand credibility, relevance and positive reputation to drive sales In restaurants and hospitality, PR is what ...

Last Tuesday morning, a text message arrived that would have seemed impossible just five years ago—AJ Ignacio describes receiving a message from a startup founder in Singapore who had just closed ...