Entrepreneur

You Can Create Demand for Your Business With the Right PR Strategy. Here’s How.

Opinions expressed by Entrepreneur contributors are their own. Your PR strategy needs to reflect your company’s core values to boost the public’s perception of your business. By incorporating your ...
Business Wire

AI-Powered Tools: What Do Public Relations Pros Need to Know?

Generative artificial intelligence (AI) is a hot topic, with countless new tools and applications hitting the market on a regular basis. Among the most talked about of these new AI tools is ChatGPT, a ...
Forbes

How Social Media, Content Marketing And Paid Media Ads Are Changing PR

Cast your mind back 20 or even 25 years and think about how public relations (PR) teams were connecting with journalists. Those old enough to remember may have fond memories of Rolodex files stacked ...
Diginomica

PR, sweetie, I PR things! Can public relations transform from media relations to a strategic sales and marketing partner?

The State of B2B Public Relations from Demand Metric and Convey Communications takes a look at how PR teams and agencies are playing a more strategic role in organizations. The State of B2B Public ...
Forbes

What’s The Difference Between Traditional PR And Digital PR?

Public relations, otherwise known as PR, is an essential part of marketing your business. To define PR simply, it involves sustaining a positive public image of your company. Additionally, PR is ...