Competitive strategy refers to a company's short-term and long-term strategies to gain market share against its competitors. Small businesses must compete not only against their peers but also against ...

The classic definition of strategy is a plan of action aimed at achieving a specific objective. Competitive strategy, as defined by Michael Porter in his 1996 Harvard Business Review article, “What is ...

Many business owners think of strategy as complicated, where consultants create 80-page PowerPoint decks to explain what they should do and why. In larger public companies, this is often true since ...

LONDON--(BUSINESS WIRE)--SpendEdge, a leading provider of procurement market intelligence solutions, has announced the completion of their competitive pricing study for a fast food company. Project ...

A few years ago, while in Washington, D.C., I was invited to a Q&A with Michael Porter to speak in a small group setting. I jumped at the idea to meet one of the most cited scholars in business and ...

A strong marketing strategy is the bridge between where your business stands today and where you want it to go. Whether ...

The U.S. Joint Chiefs of Staff have issued a major new paper on U.S. strategy entitled Joint Concept for Competing. It is an in-depth analysis of the changes needed in U.S. strategy that is some 70 ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. A strong compensation strategy helps an organization ...

Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...