Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The marketing world is full of buzzwords: "omnichannel," "integrated advertising," "customer ...

Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them ...

Chances are, you wouldn’t set out on a road trip without mapping your route (at least those of us old enough to remember a time before Google Maps). A marketing strategy for your business functions in ...