During a 90-minute presentation at its New York City headquarters, the company paraded out some of the sport's big names including WNBA stars A'ja Wilson, Sue Bird and Caitlin Cla ...

The Nike Kobe 9 Elite Low "Beethoven," one of the most popular Kobe Bryant sneaker designs, is set to make its long-awaited ...

Denis, who averaged 14 points, 4.0 rebounds and 2.4 assists a game this summer in the Nike Elite Youth Basketball League ...

Isaiah Denis, who is rated as the No. 47 player in his class and a four-star recruit, announced his commitment to UNC on ...

Nike plans to introduce programs and resources for young aspiring professional basketball players, including working with the Jr. NBA, Jr. WNBA, Basketball Without Borders (BWB), and Elite Youth ...

Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with ...

JuJu Watkins signed an extension of her Nike shoe deal just before a season in which USC women’s basketball is expected to make the Women’s Final Four.

On Tuesday, USC Trojans guard JuJu Watkins finalized a multiyear contract extension with Nike ... lead Trojans to the Elite Eight. I was USC's deepest NCAA tournament run in three decades.

Louisville basketball coach Pat Kelsey is showing he is a man of the people. Kelsey walked around the school's campus ...

The Las Vegas Aces strengthened their coaching ranks by hiring Ty Ellis, bringing his extensive experience to the two-time ...

Thanks to NIL, top young men’s basketball players are leaving their European pro teams and coming to America to play in the NCAA.

who led the New York Liberty to win the WNBA championship on Sunday night. As part of the deal, Nike plans to introduce programs and resources for young aspiring professional basketball players ...