It’s time for traders and marketers to take advantage of the opportunity that native ads can provide, he says. There needs to be a format which is scalable, respectful of ad formats which fit into ...

Native advertising is a fast-growing area. However, common misconceptions are preventing marketers from exploiting this opportunity to the full. Here, Taboola’s UK country manager Dan Ginns dispels ...

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Did you see that ad? In many cases of native advertising, the answer is no--because people can't always tell what's an ad and what isn't. A study in the December Journal of Advertising found that the ...