A/B testing is popular among digital marketers, content strategists and web designers—and for good reason. Apart from increasing a website’s conversion rates, it also improves user engagement, comes ...

Imagine you’re a gambler and you’re standing in front of several slot machines. Your goal is to maximize your winnings, but you don’t actually know anything about the potential rewards offered by each ...

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Who would have thought there was a thing such as a 'multi-arm bandit algorithm'? Of course, it's the branch of mathematics that models how a gambler deals with an entire row of one-arm bandit machines ...

Jakob Bignert joined Apptus in 2016 and is responsible for the product department. Prior to joining Apptus Jakob served as senior product manager at Evernote Inc in California, since 2010. At Evernote ...