Personal motivation is the driving force behind every significant achievement, whether in entrepreneurship, sales or just personal development. But not all motivation is created equal. To truly ...

Motivation generally refers to driving forces within individuals that arouse, maintain, and direct human actions toward engagement and disengagement (Heckhausen & Heckhausen, 2008). It is frequently ...

In a primate study, animals were less likely to start a task when reward came with an unpleasant consequence Blocking a specific brain pathway increased the likelihood of taking the first step, ...