In one of the clearest signs yet that mobile marketing has arrived, the trade group tasked with bringing mobile into the forefront has relaunched itself with a marketer-first approach as opposed to a ...

Starbucks continues mobile reign with multichannel marketing effort Beverage giant Starbucks is continuing to use mobile and social media to increase in-store traffic and drive awareness for its ...

Consumers spend more time consuming content on their mobile devices than any other type of media, according to a study from eMarketer. And mobile app usage has ballooned during the pandemic. In light ...

Mobile Marketer?s Mobile Women to Watch 2012 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2012. We go long on this crew ...

Augmented reality is the new QR code Last year, QR codes were the go-to technology that marketers used to connect with tech-savvy consumers. While the medium is still a big force in mobile, augmented ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile marketer Kahuna is moving beyond mobile today by announcing a ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More We’re no strangers to mobile marketing automation (MMA) here at ...

Katie is Chief Product Officer at Adjust, a measurement and analytics suite that helps marketers grow their apps across platforms. More often than not, the consequence of forced and unexpected change ...

Many business owners are not aware of how diverse and flexible mobile marketing is. As someone who offers a range of mobile services, I notice that many potential clients think that mobile marketing ...

Everywhere you go you see people using mobile devices. We use smartphones to stay connected with friends via Facebook and to find directions to a restaurant when we travel, while we use tablets to ...