Nonhierarchical partitioning techniques are used widely in many marketing applications, particularly in the clustering of consumers, as opposed to brands. These techniques can be extremely sensitive ...
Many people believe that market segmentation is the key strategic concept in marketing today. It has been understood as the attempt to distinguish ‘homogeneous groups of customers who can be targeted ...
LONDON--(BUSINESS WIRE)--According to the latest market study released by Technavio, the global automotive instrument cluster market is expected to grow at a CAGR of almost 6% during the predicted ...
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