From Beets to Lyme Disease, No Niche Too Small in Internet-Age politics. Oct. 22, 2012— -- As this election heads toward what looks to be a photo finish, there are really two presidential ...

Recent U.S. elections have raised the question of whether “microtargeting,” the use of extensive online data to tailor persuasive messages to voters, has altered the playing field of politics. Now, a ...

When Senator John Kennedy questioned a Facebook lawyer about personal data at a Congressional hearing last October, things got heated. Trump’s Data Gurus Are Now Turning Their Attention To Your TV ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...