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Despite recent clean-up efforts for the digital media supply chain spurred by thought leaders like Procter & Gamble's Chief Brand Officer Marc Pritchard, marketers and platforms alike should hunker ...

What used to be a back room, invisible function of enterprise, IT security has been launched into the limelight with high profile data breaches with Sony as the most recently, and reoccurring, example ...

Almost 4.2 billion records were exposed in 4,149 data breaches in 2016, according to a recent report from Risk Based Security. The worst-hit sectors were businesses at 51 percent of reported breaches, ...

Facebook announced another glitch with its metrics and marketers start wondering whether they can really trust the social network’s measuring methods. It’s the third time in the last three months that ...

In the last few years, social influencers have emerged as powerful media channels, and marketers are taking note. In 2015, "you saw leading edge companies adopting influencer marketing ... and it's ...

There’s a sort of can’t-live-with-'em-can’t-live-without-'em quality to a lot of the metrics that are used by security organizations to report on the effectiveness of enterprise security programs.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Zane McIntyre, co-founder and CEO at ...

AMSWA develops software and provides services that deliver enterprise management and supply chain solutions designed to support business operations and enhance enterprise value in companies of all ...

Andrew Jaquith is a Yankee Group analyst and founder of discussion site Securitymetrics.org. The following excerpt is taken from his current book, Security Metrics: Replacing Fear, Uncertainty, and ...