As anyone with a smartphone can tell you, the modern world is filled with automatic messages. Whether it’s a notification via text, email or app, many brands used automated systems to stay in contact ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Forrester Research predicts that marketing-related messages ...

For as long as I have been covering digital media -- especially behavioral targeting -- I have also been watching the promise of personalized content and services go largely unfulfilled. Besides ...

A recent report revealed 96 percent of marketers believe that personalization helps advance customer relationships. As a result, marketers have rushed to create monthly editorial calendars to fill the ...

Retailers that want to personalize the shopper experience will find a receptive audience: 49% of consumers are more than willing to opt in to receive personalized communications via SMS, email or ...

Is over-personalization in marketing hurting you? Discover why too much tailoring can backfire and how to strike a balance with AI-driven strategies. Until recently, very few brands have needed to ...

None of us needs to be told how important a personal touch is when it comes to marketing and sales. A short conversation you have with the cashier at your local convenience store reinforces your ...

The power of personalization is no secret to marketers today. Today's consumers have come to expect—if not demand—laser-like precision in the messages that brands are delivering to them. Unfortunately ...

Nearly 80 percent of consumers say they’re likely to engage with a personalized offer or message that’s tailored to them. As restaurant industry marketers continue searching for new ways to connect ...

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, you can grow your business exponentially through the power of personalized marketing and laser-focused messaging.

Today’s consumer is flooded with more marketing messages than any one person can handle. As a result, we’ve have become very good at ignoring unwanted attempts to gain our attention. The reason so ...