Has social media run it's course? Not likely. Apps like TikTok, Facebook, and Linkedin more popular than ever. But with fewer people finding it useful and a flurry of mental health-related lawsuits, ...

These are people who are ready to spend money, said Bobby Gibbs, a principal in the retail and consumer goods practice at consulting firm Oliver Wyman. “That helps increase the appeal [to advertisers] ...

Forbes contributors publish independent expert analyses and insights. Andrea Wasserman is serial retail executive and executive coach. Hardly a week passes without report of another retailer ...

Nearly two-thirds of marketers increased their investments in retail media in 2024, even with lackluster performance and measurement concerns, according to a report from Forrester. With the vast ...

As retailers enter 2025, they face a critical reality: simply having a retail media network is no longer enough. With retail media expected to comprise two-thirds of a projected $67 billion in media ...

Turn around these days and you’ll bump into a retail media network (RMN). In the bustling commerce media space, companies from Lowe’s to Nordstrom to 7-Eleven have developed their own RMNs. Last month ...

Social media just isn't what it used to be. Instagram carries too much pressure, TikTok is filled with shopping ads, and X (formerly Twitter) is … well, do we even have to go there? Part of why social ...

The launch marks an evolution of Marriott's network capabilities, bringing personalization and curated brand integration to the forefront of travel. MARRIOTT MEDIA is a media network shaped for the ...

As retailers invest in their own ad networks, Lowe’s is updating the Lowe’s Media Network with new branding, more ad placements within the Lowe’s app and additional marketing channels, the home ...

After testing since last fall, Macy’s has rolled out a partnership with Rokt to advance its Macy’s Media Network. “It’s fully scaled to Macys.com but we continue to iterate and make changes to improve ...

Target is expanding its Roundel retail media network on several fronts, a move that arrives as advertisers are in the thick of their holiday planning. Roundel is broadening its capabilities with the ...