Boscobel's Joyce Bosc shares the findings of her latest survey of GovCon reporters and offers tips to help build those relationships. Unlocking effective media coverage is the primary goal of every ...

Editors and reporters are inundated with pitches, and most startups struggle to cut through the noise. What earns attention isn’t another product announcement, but a perspective that signals expertise ...

Public relations professionals are rarely the subject of sympathy. But spare a thought for those of us plying this honest trade in 2025. Many of us are facing the most challenging environments of our ...

Susie Moore, a successful entrepreneur, advocates for direct media pitching over expensive PR firms. She built her multi-million-dollar business and landed top-tier coverage by leveraging her lived ...

We all want media coverage. Positive coverage creates exposure, authority, trust, and often valuable backlinks. But for many people, the path to getting it is a mystery. Others believe myths about how ...

Visibility is not the same as trust: Buyers don’t just act because they’ve heard of you. They act when they trust you. Don’t let a great press hit die in a vacuum. Activate it across your marketing ...

A Media Matters analysis of economic news coverage from the beginning of the third quarter of the year through Election Day — July 1, 2024, through November 5, 2024 — of broadcast evening, prime-time ...

A new study from Rochester Institute of Technology and Carnegie Mellon University experts is challenging a widely held belief about the media—that local news outlets have become more critical of the ...

White House press secretary Karoline Leavitt argued Monday that trust in mainstream media outlets has taken a major hit in recent years partly because of news coverage of former President Biden’s ...