For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...