The Marie Kondo “KonMari” method — so famous for helping homeowners declutter their domiciles — can show us how to tidy up our martech stacks. By nearly every measure, marketing technology stacks are ...

With budgets always on the list of big CX challenges, it's time to unify and streamline your martech stack to make it more effective and efficient. A marketing technology stack, or martech stack, is ...

Only 13% of respondents consider their martech stack to be good enough. The number one issue with martech is the lack of staff and skills to fully-use the software. Most stack elements are siloed and ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and ...

Marketing requires technology. There's no way around it anymore. To reach customers today, marketers have to create and maintain a digital presence that attracts and retains buyers. To keep up with ...

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Your marketing technology, or martech, platforms and infrastructure have a profound impact ...

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While ...

Bloated marketing stacks are real. Today, marketers and revenue leaders can choose from a landscape of nearly 10,000 martech solutions, which contributes to companies' using, on average, more than a ...