Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...

Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...

A company's advertising budget generally depends on the company´s marketing goals and objectives. A business can use any of several allocation methods to create its marketing budget. The objective and ...