Marketing is the business discipline concerned with developing brands, informing the public about products and services, convincing consumers to buy specific products, facilitating transactions and ...

Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...

Branding is such a fundamental part of marketing that it is worth understanding it completely. In this tutorial on branding, we discuss the basics. In other tutorials we extend these basics to look ...

Understanding direct marketing concepts can be very beneficial in creating and marinating a successful business. The use of direct marketing is one of the most effective ways to develop relationships ...