Let’s face it — marketing’s hard work. There are lots of potential missteps that can trip you up along the road to making your firm more visible to the right prospects. From developing a real strategy ...

When marketing strategy objectives fail to materialize, is it because the strategy was unsound or the implementation was ineffective, or both? Findings from a two-stage exploratory study of marketing ...

The adoption of marketing automation (MA) among B2B brands is not going to slow down any time soon – an indication of the increasing importance of technology for B2B marketers. If you’re either in the ...

Account-based marketing (ABM) is a popular strategy among B2B companies, as it focuses on targeting specific high-value accounts rather than broad market segments. As technology evolves, well-known ...