Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of ...

Machine learning is becoming central to user acquisition and app advertising at Google. On Wednesday, Google introduced five game developer-focused ads products, four of which are powered by some form ...

The leaky bucket problem has existed in the mobile marketing world ever since the very first app launched. Many user acquisition strategies will net a huge chunk of new customers. Unfortunately, most ...

Machine learning is the technology that allows businesses to make sense of vast quantities of data, make better decisions, and ultimately bring better services to consumers. From personalized ...

While the phone you carry may be significantly less bulky than some of the original mobile devices, it’s one heck of a lot more powerful. It has a touch screen, lacks a hinge and is filled with apps.

Google on Tuesday is rolling out a new tool that makes it easier for mobile developers to incorporate machine learning into their apps. The launch of the machine learning SDK -- called ML Kit -- comes ...

Forbes contributors publish independent expert analyses and insights. I help executives track and innovate against business disruptions. Remember the saying, “there’s an app for that”? It may be the ...

The digital fitness company is once again branching out beyond home workouts with an app that could bring those who lift heavy at the gym into the fold. It's out of beta today for $9.99 per month. I'm ...

HPE's new machine learning services are familiar territory for cloud services by now, but they're wisely aimed at enterprise application builders rather than data scientists The next step in ...