Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 0 sec ago 1 day 20 hours ago By Jesus Lara - 1 day 21 hours ago By Jack Neff - 1 day 23 hours ago By Bradley Johnson ...

The Athletics are a team without a city for the time being, at least in how they're referenced. The MLB franchise announced ...

When it was announced in 2022, as part of the new collective bargaining agreement, that Major League Baseball would begin to ...

The San Francisco Giants are in the midst of a brand new era beginning this offseason after the team fired Farhan Zaidi as president of baseball operations and ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

SportsPro examines LA Dodgers star Shohei Ohtani's impact in increasing viewership, sponsorship and even tourism in Los ...

Despite moving the Sacramento for at least the next three seasons before going to Las Vegas, the Athletics will not have ...

The team formerly known as the Tennessee Smokies officially introduced itself as the Knoxville Smokies that morning, ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 0 sec ago 5 hours 48 min ago By Jesus Lara - 6 hours 4 min ago By Jack Neff - 7 hours 53 min ago By Bradley Johnson ...

The Yankees-Dodgers World Series has also highlighted a matchup between the team's brands and iconic ballparks.

It has been a major story throughout the past few years; however, the decision to rebrand the franchise is a key step in the Athletics' move away from Oakland. Drellich revealed the club's rebranding ...

Fernando Valenzuela’s net worth in 2024 is a hot topic, as fans and the baseball community mourn the loss of this legendary ...