Program updates and new navigation tools help travelers negotiate the increasingly complicated universe of points.

A custom, crafted onboarding message journey is the key to success. Encourage meaningful engagement; don’t hand out discounts like confetti that only erodes margins and conditions new members to ...

Verizon customers have reported receiving emails that notify them about the removal of loyalty discounts. The change, set to begin no sooner than September 1, 2025, is prompting concern and confusion.

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Add Yahoo as a preferred source to see more of our stories on Google. The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline ...

Royal Caribbean Group has introduced Points Choice, allowing loyal guests to earn points across its three brands. The group ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...