More than 2,000 years ago, in The Art of Rhetoric, Aristotle outlined “The Rhetorical Triangle”— Ethos, Pathos and Logos. These were, he said, the best methods to persuade an audience: Through the ...
Developing a great logo is a strange mix of art, science, psychology and (in most cases) a good amount of luck. In this, the first of this two-part series, we'll Explain what a logo really is Offer a ...
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