You don’t need to download any additional software to make a lens. To get started, navigate to the settings menu. You can find it by clicking on the ghost in the ...

Snapchat, the social networking leader in augmented reality (AR) experiences, has launched a new Lens Creator Reward program that will “celebrate the most creative Lenses” developed by creators via ...

Snapchat is introducing a new Lens Creator Rewards program to give AR creators and developers the chance to earn money for top-performing Lenses, the company announced on Tuesday. Creators could be ...

For years, augmented-reality creators who make amusing visual effects for Snapchat have relied on brand work to make money. Philip Walton, the creator of the viral "potato lens," told Insider last ...

The unexpected popularity of a dancing hot dog seems to have convinced Snap Inc. that augmented reality is the future of Snapchat. Snap announced today the launch of Lens Studio, a free AR creation ...

Snapchat has launched a Create Your Own Lens tool, adding to the long list of features that have recently been added to the popular communications app. A recent report revealed that the number of ...

As a kid, you probably were asked, “What do you want to be when you grow up?” While many of us likely had typical answers like a doctor, teacher, or firefighter, Clara Bacou, 23, was busy doodling ...

One of the most important aspects of social media platforms that consumers don’t see, is the compensation that creators are paid for using their talents to enhance the platform. To compensate its ...

Snapchat is updating its Lens Studio tool with the ability to create custom Face Lenses for the first time. Lens Studio previously offered the ability to create World Lenses, or AR effects applied to ...